MO))) Editor Jun 27, 2011
Larry Lynch Verified #community

Mmmm... Cake Batter

Welcome to MO!

Do you remember when your mother used to mix up a cake batter, and let you lick the mixer thingies before she put the cake in the oven? There are two lessons from this ritual: (1) try not to get any batter up your nose; (2) no matter how good the batter tastes, you might still end up with a cake that sucks. That’s sorta what it was like a week ago as we prepared to launch MO. We didn’t want to let anyone lick the mixer thingies until we were sure we had the recipe right. So about 10 days ago, even though the recipe was untested, we posted the site and crossed our fingers. Since then we’ve had about 14,000 page views, and over 400 people have joined our Facebook group. We also have several new followers on Twitter each day. We can really feel the momentum building.

Our goal for MO, is to make it the Go-To site for all things Miramichi. We recognized a void in online news coverage for the city, as well as a unified place to find out what’s going on. There are a lot of good sites out there informing people about how great Miramichi is, but we wanted something that looks good, has lots of current info, and doesn’t take itself too seriously.

The content on MO will be largely contributed by others. As well, we are going to be tracking down news stories ourselves, and retweeting stories from various sources. MO made its first visit to Provincial Court this morning, and will be keeping you informed weekly on all the shenanigans going on in the region. For our Guest Columnist section, there is no shortage of people who have offered their talents and expertise, and as you can see, there is lots of great reading there already.  The funeral homes are coming on board with their obituaries, more and more organizations are posting their events with us.  We're happy to offer this service FREE .

We receive a lot of e-mail, and there are two questions about MO that we get all the time:

1. How are you going to make any money?

2. What’s up with the “Hotties”?

Answer #1: We don’t know. We’re still working on that part.

Answer #2: Ah yes, the Hotties. Well, as I mentioned above, we don’t take ourselves too seriously. We wanted a site with a lot of contributions, participation and traffic. To date we have 70 posts and 6 static pages. Care to guess where “Hotties” rank in page views? 2nd, right behind “News”, and just ahead of “Videos”. We had one negative letter regarding the Hotties, and I’ll share it with you.


June 25, 2011

To the creators of Miramichi Online:

I think your "Hotties" section is one of the most disgusting things on the internet. What a disgrace to Miramichi.

Kelly LeBlanc


Hello Kelly LeBlanc:

Thank you for your interest in Miramichi Online. As an online news source for Miramichi, we try not to take ourselves too seriously.

If you search other Canadian online news sources, you will find similar content on them as well. (eg: Toronto Sun, Calgary Sun, Winnipeg Sun)

In our first 10 days of operation we have had over 13,000 page views, a lot of positive feedback, hundreds of people join our facebook page, and one negative comment (yours). We appreciate your opinion, and hope you find other things on our site that interest you.


Miramichi Online



We are thrilled to have such a great following this early in the game.  Thank-you for reading MO.  If you want to be a contributor, drop us a line.  If you want to schedule an event, use the link in the "Events" section.  If you want to comment on anything you read here, please do so.  If you want to lick the cake batter, go bake your own cake. :)

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